Start building your CRM Strategy

Customer Relationship Management (“CRM”) refers to the strategies and technologies used by a business to understand the core of the interactions with a customer or a lead, in order to optimize their relationship. Since a business main concern is to turn clients’ expectations into concrete outcomes, its mission is to provide positive outcomes to counterparties.Continue reading “Start building your CRM Strategy”

Management challenges in times of crisis

Leadership is a constant challenge. In order to define accurate strategies to gain market shares, optimize revenues and foster innovation, leadership requires a 360 degree view of the customer and a full knowledge of what is happening on the front line – with suppliers, strategic partners, competitors and your team members. COVID-19 marked a newContinue reading “Management challenges in times of crisis”